Victoria’s Secret
When most people think of name-brand lingerie, most of the time, they are going to think of Victoria’s Secret. Since so many people associate Victoria’s Secret with high quality lingerie, and now even other products, it’s no wonder why VS is so popular right now with almost all women. There are a few things that make Victoria’s Secret really stand out: the way they market their brand, the availability of their products, and their history of customer service.
Victoria’s Secret has become a global brand, they have built such an empire by focusing on quality and by having a dynamite promotional department. The store has their own Victoria’s Secret fashion show, in which they showcase not only their exceptional lines of clothing, lingerie, and accessories, but also the variety of women who agree to model for Victoria’s Secret, as they usually have some of the hottest girls in modeling walking down their runway. Victoria’s Secret TV ads reach tens of millions of homes in some of the largest markets in the U.S., this gives them staying power over other lingerie brands that do not have the capital to advertise in such a large swath of the country. Even where Victoria’s Secret has to deal with rival brands on a region-by-region basis, they are still able to remain in business and be profitable.
The different types of products that Victoria’s Secret would market and sell makes them fairly unique in the clothing industry because they do serve a small niche: lingerie. Because they have worked hard to get where they are in dealing with lingerie, they have been able to break the niche open and have a lot of success with it. Almost all major malls have a Victoria’s Secret store, this lets them get their products out there and into the hands of the public with relative ease. In addition to numerous physical storefronts, Victoria’s Secret also has an extensive online shopping catalog which lets users shop from the comfort of their home. This opens up a brand new income stream from advertisements on websites and a potential for an even greater ROI than with actual stores.
Customer service has always seemed to be a hallmark of Victoria’s Secret, especially when you are looking at going there for the first time. The employees always seem to be able to help you find exactly what you are looking for, and they provide honest opinions about how different items would look on you, or suggest similar things if the piece of lingerie you picked may not look as flattering as you first imagined. The staff at Victoria’s Secret seems to be very knowledgeable in the products they carry and their intended uses, even the fabric from which they are made. Good employees will take a company a long way, especially in a high-end boutique like Victoria’s Secret.
It’s not hard to tell that Victoria’s Secret is going to be successful well into the future because of their current market share, and their ability to introduce new items to consumers which will help them fulfill their desires and needs. Shopping at such a well-run company will allow their customers to save money and still look great in their lingerie.